Jack Link’s Wild Side retail store photo op at the Minneapolis 2017 Super Bowl Zipline. Zipliners were encouraged to take a picture and post it on social media, then head to the retail location in the Target Center to redeem a free shirt celebrating the zipline event. Client wanted to drive traffic to the retail location and create awareness for the brand.
RESPONSIBLE FOR DEVELOPMENT OF:
concept, design, art direction, printer quotes, proof approval, construction recomendations
